<\/a><\/p>\nGeneric CRMs often struggle to meet these demands: they don\u2019t always support multi-channel attendee journeys, complex registration flows, sponsor and vendor tracking, or the seamless follow-up needed to turn one-off attendees into repeat event advocates. That\u2019s where a CRM built (or configured) for the event industry becomes a solution.<\/p>\n
A properly chosen CRM becomes your operational backbone: it lets you centralize attendee, client and vendor data; automate email sequences for invitations, reminders, and post-event follow-ups; segment contacts by event type or role (vendor versus sponsor versus attendee); integrate registration and ticketing systems; and track engagement and ROI across your event lifecycle.<\/p>\n
In this article, you\u2019ll get:<\/p>\n
\n- A comparison table<\/strong> of the top 6 email-marketing\/CRM tools suited to event-planning businesses in 2025<\/li>\n
- Feature breakdowns<\/strong> of what each tool offers (automation, segmentation, mobile access, event-specific workflows, integrations, email flows, etc.)<\/li>\n
- Real-world pros and cons<\/strong>, especially for event planners navigating attendees, sponsors, vendors, and multiple formats<\/li>\n
- A step-by-step how-to guide<\/strong> for setting up email automations tailored to event-planning workflows (e.g., initial invite \u2192 reminder \u2192 follow-up \u2192 referral nurturing)<\/li>\n
- Tips for migration, measurement, and scaling<\/strong> your system as your business grows and your event types diversify<\/li>\n<\/ul>\n
And just so you know: HubSpot<\/a><\/strong> is already used by real event-planning companies \u2014 for example, event organizations report saving thousands of hours annually after switching to HubSpot\u2019s event-centric workflows<\/a><\/strong>.<\/p>\nSo, if you\u2019re ready to cut through the chaos, streamline your attendee\/vendor\/client communications, and bring real ROI to your events business in 2025, read on.<\/p>\n
Table of Contents:<\/strong><\/p>\n\n- What is email marketing for event planning businesses?<\/a><\/li>\n
- Best Email Marketing Tools for Event Planning Businesses at a Glance<\/a><\/li>\n
- Best Email Marketing Software for Event Planning Businesses<\/a><\/li>\n
- Benefits of Email Marketing Software for Event Planning Companies<\/a><\/li>\n
- 5 Important Features for Event Planning Email Marketing Software<\/a><\/li>\n
- How to Choose an Email Marketing Tool for Event Planning Companies (Step-by-Step)<\/a><\/li>\n
- Frequently Asked Questions (FAQ)<\/a><\/li>\n
- Meet HubSpot, the Top Email Marketing Choice for Event Planning Companies<\/a><\/li>\n<\/ul>\n
<\/a> <\/p>\nWhat is email marketing for event planning businesses?<\/h2>\n
Email marketing for event planning businesses is the strategic use of email to promote events, manage attendee relationships, and drive engagement before, during, and after an event.<\/p>\n
In this industry, email isn\u2019t just about announcements \u2014 it\u2019s about creating a seamless attendee journey. From the first save-the-date invitation to post-event thank-you messages, email marketing helps event professionals nurture relationships with clients, sponsors, vendors, and guests at every stage of the planning process.<\/p>\n
Effective email marketing lets event planners:<\/p>\n
\n- Build anticipation through personalized invitations and countdown campaigns<\/strong><\/li>\n
- Boost attendance with targeted reminders and RSVP follow-ups<\/strong><\/li>\n
- Enhance the attendee experience by sharing updates, agendas, and logistical details<\/strong><\/li>\n
- Drive long-term growth by collecting feedback, sharing highlights, and promoting future events<\/strong><\/li>\n<\/ul>\n
In short, email marketing acts as the connective tissue of an event-planning business \u2014 turning one-time guests into repeat clients and loyal brand advocates through timely, relevant, and automated communication.<\/p>\n
<\/a> <\/p>\nBest Email Marketing Tools for Event Planning Businesses at a Glance<\/h2>\n
\n\n\n| \n CRM<\/strong><\/p>\n<\/td>\n| \n Best For<\/strong><\/p>\n<\/td>\n| \n Key Features<\/strong><\/p>\n<\/td>\n| \n Pricing<\/strong><\/p>\n<\/td>\n| \n Free Trial<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n HubSpot (Marketing Hub)<\/a><\/p>\n<\/td>\n | \n All-in-one event marketing automation with robust CRM integration<\/p>\n<\/td>\n | \n Event registration forms<\/p>\n Automated email workflows<\/p>\n Smart segmentation<\/p>\n RSVP tracking<\/p>\n Post-event surveys<\/p>\n Breeze AI for subject line optimization<\/p>\n Landing page builder<\/p>\n Social media integration<\/p>\n<\/td>\n | \n Free: <\/strong>$0\/month\/seat<\/p>\nStarter: <\/strong>$9\/month\/seat<\/p>\nProfessional: <\/strong>$800\/month\/seat<\/p>\nEnterprise: <\/strong>$3,600\/month\/seat<\/p>\n<\/td>\n| \n Yes, 14 days<\/p>\n<\/td>\n<\/tr>\n | \n| \n Mailchimp<\/a><\/p>\n<\/td>\n | \n Small to mid-sized event planning businesses seeking ease of use<\/p>\n<\/td>\n | \n Drag-and-drop email builder<\/p>\n Event announcement templates<\/p>\n Audience segmentation<\/p>\n Basic automation<\/p>\n Social media ads<\/p>\n Calendar integration<\/p>\n<\/td>\n | \n Free:<\/strong> $0\/month<\/p>\nEssentials: <\/strong>$13\/month<\/p>\nStandard: <\/strong>$20\/month<\/p>\nPremium: <\/strong>$350\/month<\/p>\n<\/td>\n| \n Yes, 14 days<\/p>\n<\/td>\n<\/tr>\n | \n| \n Constant Contact<\/a><\/p>\n<\/td>\n | \n Event planners needing built-in event management tools<\/p>\n<\/td>\n | \n Event marketing suite<\/p>\n Online ticketing<\/p>\n Registration management<\/p>\n Automated event reminders<\/p>\n Attendance tracking<\/p>\n Custom event pages<\/p>\n<\/td>\n | \n Lite: <\/strong>$12\/month<\/p>\nStandard: <\/strong>$35\/month<\/p>\nPremium: <\/strong>$80\/month<\/p>\n<\/td>\n| \n Yes, 30 days<\/p>\n<\/td>\n<\/tr>\n | \n| \n Eventbrite<\/a><\/p>\n<\/td>\n | \n Event-first businesses prioritizing ticketing with email marketing<\/p>\n<\/td>\n | \n Native ticketing platform<\/p>\n Automated confirmation emails<\/p>\n Waitlist management<\/p>\n Attendee messaging<\/p>\n Check-in tools<\/p>\n Promotional email campaigns<\/p>\n<\/td>\n | \n Free: <\/strong>$0\/month\/seat<\/p>\nAdditional tiers: Custom pricing only<\/strong> (see here<\/a>)<\/p>\n<\/td>\n| \n No, but free version available<\/p>\n<\/td>\n<\/tr>\n | \n| \n ActiveCampaign<\/a><\/p>\n<\/td>\n | \n B2B event planners requiring advanced automation<\/p>\n<\/td>\n | \n Predictive sending<\/p>\n Event attribution tracking<\/p>\n Multi-step automation<\/p>\n CRM with deal tracking<\/p>\n SMS marketing<\/p>\n Dynamic content<\/p>\n<\/td>\n | \n Starter: <\/strong>$15\/month<\/p>\nPlus:<\/strong> $49\/month<\/p>\nPro: <\/strong>$79\/month<\/p>\nEnterprise: <\/strong>$145\/month<\/p>\n<\/td>\n| \n Yes, 14 days<\/p>\n<\/td>\n<\/tr>\n | \n| \n Brevo<\/a><\/p>\n<\/td>\n | \n Budget-conscious planners needing transactional emails<\/p>\n<\/td>\n | \n Unlimited contacts on all plans<\/p>\n Transactional email API<\/p>\n SMS campaigns<\/p>\n Event invitation templates<\/p>\n WhatsApp campaigns<\/p>\n Signup forms<\/p>\n<\/td>\n | \n Starter: <\/strong>$8.08\/month<\/p>\nStandard: <\/strong>$16.17\/month<\/p>\nProfessional: <\/strong>$449.08<\/p>\nEnterprise: <\/strong>Custom pricing only (see here<\/a>)<\/p>\n<\/td>\n| \n No, demo request only<\/p>\n<\/td>\n<\/tr>\n | \n| \n GetResponse<\/a><\/p>\n<\/td>\n | \n Webinar and virtual event organizers<\/p>\n<\/td>\n | \n Built-in webinar hosting (up to 500 attendees)<\/p>\n Landing pages<\/p>\n Conversion funnels<\/p>\n Automated webinar reminders<\/p>\n Registration forms<\/p>\n Email automation<\/p>\n<\/td>\n | \n Starter: <\/strong>$19\/month<\/p>\nMarketer: <\/strong>$59\/month<\/p>\nCreator: <\/strong>$69\/month<\/p>\nEnterprise: <\/strong>Custom pricing only (see here<\/a>)<\/p>\n<\/td>\n| \n Yes, 14 days<\/p>\n<\/td>\n<\/tr>\n | \n| \n Kit<\/a><\/p>\n<\/td>\n | \n Creator-led events and workshops<\/p>\n<\/td>\n | \n Visual automation builder<\/p>\n Subscriber tagging<\/p>\n Content upgrades<\/p>\n Workshop registration forms<\/p>\n Creator network<\/p>\n Deliverability focus<\/p>\n<\/td>\n | \n *Note: Pricing varies based on the number of subscribers, the pricing plans below are based on a 1,000-subscriber amount<\/strong><\/p>\nNewsletter: <\/strong>$0\/month<\/p>\nCreator: <\/strong>$39\/month<\/p>\nCreator Pro: <\/strong>$79\/month<\/p>\n<\/td>\n| \n Yes, 14 days<\/p>\n<\/td>\n<\/tr>\n | \n| \n Moosend<\/a><\/p>\n<\/td>\n | \n Small event businesses wanting affordability<\/p>\n<\/td>\n | \n Event countdown timers<\/p>\n RSVP tracking forms<\/p>\n Weather-based sending<\/p>\n Advanced segmentation<\/p>\n Landing pages<\/p>\n Automation templates<\/p>\n<\/td>\n | \n *Note: Pricing varies based on the number of subscribers, the pricing plans below are based on a 1,000-subscriber amount<\/strong><\/p>\nPro: <\/strong>$16\/month<\/p>\nMoosend+: Custom pricing only<\/strong> (see here)<\/a><\/p>\nEnterprise: Custom pricing only<\/strong> (see here<\/a>)<\/p>\n<\/td>\n| \n Yes, 30 days<\/p>\n<\/td>\n<\/tr>\n | \n| \n Klaviyo<\/a><\/p>\n<\/td>\n | \n Event planners in e-commerce or retail spaces<\/p>\n<\/td>\n | \n Revenue attribution<\/p>\n Predictive analytics<\/p>\n CDP capabilities<\/p>\n SMS & email coordination<\/p>\n Abandoned cart recovery for event tickets<\/p>\n Dynamic segmentation<\/p>\n<\/td>\n | \n *Note: Pricing varies based on the number of subscribers, the pricing plans below are based on a 1,000-subscriber amount and 250 messages-per-month limit<\/strong><\/p>\nFree:<\/strong> $0\/month<\/p>\nEmail + mobile messages: <\/strong>$60\/month<\/p>\nEmail: <\/strong>$45\/month<\/p>\n<\/td>\n| \n No, demo request only<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/a> <\/p>\nBest Email Marketing Software for Event Planning Businesses<\/h2>\n<\/a> <\/p>\n | | | | | | | | | | | | | | | |