{"id":3464,"date":"2025-09-16T11:00:00","date_gmt":"2025-09-16T11:00:00","guid":{"rendered":"http:\/\/blissfulyogaandmassage.com\/?p=3464"},"modified":"2025-09-18T12:44:34","modified_gmt":"2025-09-18T12:44:34","slug":"heres-how-to-write-a-professional-linkedin-headline-to-10x-your-presence-examples","status":"publish","type":"post","link":"http:\/\/blissfulyogaandmassage.com\/index.php\/2025\/09\/16\/heres-how-to-write-a-professional-linkedin-headline-to-10x-your-presence-examples\/","title":{"rendered":"Here\u2019s how to write a professional LinkedIn headline to 10x your presence [+ examples]"},"content":{"rendered":"
I have been actively growing my LinkedIn presence for the past ten years and now have over 23,000 followers. It took time, consistency, and real commitment.<\/p>\n
I used to go to countless networking events and conferences \u2014 I\u2019ve always loved meeting new people. It was wild to me, as a young Rutgers University graduate, that there was a platform where you could reach out directly to professionals and potentially find mentorship.<\/p>\n
Since then, I\u2019ve leveraged LinkedIn to the fullest, aiming to be a super-connector and add value to my community. I truly believe karma is real: If you put good out into the world, it will come back to you tenfold.<\/p>\n
The power of leveraging LinkedIn cannot be underestimated.<\/strong><\/p>\n From job opportunities to guesting on podcasts, meeting people from all over the world, and having headhunters reach out with roles that take you to Chicago, Vegas, Berlin \u2014 it opens the door to a lifetime of adventures.<\/p>\n Valenta, Fortune, LinkedIn, CoachHub, and Experian were all jobs I landed through recruiter messages on LinkedIn.<\/p>\n Ready to learn how I did it? Let’s dive in.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n \n Your headline is important for several reasons:<\/p>\n Letting LinkedIn choose your headline for you is a mistake. With a customized headline, you’ll instantly distinguish yourself, give prospects and recruiters a reason to view your profile, and start building the case for your product.<\/p>\n Remember:<\/strong>\u00a0A LinkedIn headline explains the value you\u2019ll deliver as a future employee. You’d say that pay-off is worth the effort, right?<\/p>\n <\/a> <\/p>\n Having worked at LinkedIn and personally seen how powerful it can be for your career, I find it pretty incredible when you really sit with it and think about it. A simple website can make the difference between earning minimum wage \u2014 as I once did \u2014 and then, five years later, making the kind of money I never thought possible for someone who grew up poor, living on government assistance.<\/p>\n Here\u2019s what I learned: At the end of the day, it’s all about who people know, like, and trust. <\/strong>And your LinkedIn presence and profile can impact that.<\/p>\n A LinkedIn headline should:<\/p>\n For example, when I started coaching SDRs and AEs, I changed my headline to \u201cSales Coach | Helping SDRs get promoted to Account Executive.\u201d That shift alone sparked dozens of inbound leads.<\/p>\n The more specific you are, the more you will attract your ideal avatar. People think they might be turning away business with specificity, but the reality is that you want it to be clear so people know the audience you serve.<\/p>\n That being said:<\/p>\n A good headline captures someone\u2019s attention, but what\u2019s more important is your <\/strong>reputation<\/em><\/strong>. A<\/strong>nd that takes a lot of energy, effort, and cultivation.<\/strong><\/p>\n The truth is that building a personal brand takes a lot of time and good will after decades of adding value to your community.<\/p>\n <\/a> <\/p>\n If you think about how much time professionals spend on LinkedIn, especially as a sales rep, it\u2019s pretty mind-boggling. I spend more time on LinkedIn than I do sending emails or using any other apps. That is just the reality of the job.<\/p>\n After ten years of growing my own LinkedIn presence \u2014 and working at LinkedIn itself \u2014 I\u2019ve learned that your headline is more than just a job title. It\u2019s your first impression and your mini elevator pitch, all in one line.<\/p>\n Here\u2019s what I\u2019ve found works best.<\/p>\n \u00a0<\/p>\n Your headline should be clear, not clever. Don\u2019t just write \u201cAccount Executive at Databricks\u201d<\/em> \u2014 add who you help and how. For example: \u201cTrusted Advisor to CDO & CIOs to leverage their data to create business breakthroughs.\u201d<\/em><\/p>\n Use the format in the template below, where X represents your ideal prospect, and Y is their ideal outcome or state of mind after connecting with you.<\/p>\n \u00a0<\/p>\n Think like your ideal client, recruiter, or partner. What words would they type in? Sprinkle those keywords in naturally. This helps you show up in searches and makes the value you bring obvious.<\/p>\n There is always language that shows you are part of a tribe. For instance, you can\u2019t go anywhere nowadays in tech sales without hearing pclub, SMB\/MM\/Ent, SaaS, AI, ML, Analytics, ARR, GTM. These help others show that you get it and you\u2019re in that special tribe together.<\/p>\n I also recommend you include interesting things in your headline that help connect with others \u2014 things like MBTI, CliftonStrengths Top 5, or anything that just humanizes you and gives others a reason to connect with you as an ice breaker.<\/p>\n Your headline isn\u2019t set in stone. Update it as you grow, shift roles, or refine your niche. The version you wrote three years ago probably doesn\u2019t reflect who you are today \u2014 and that\u2019s okay. Changing it often will keep things interesting, as people will come and go from your life. It might give them a reason to catch up with you.<\/p>\n <\/a> <\/p>\n Using the right keywords in your LinkedIn profile is the key to getting more visitors who want to hire you or work with you. Similar to a resume, you want to draw eyes to the important aspects of your experience. While a resume uses keywords tailored to a specific job posting, a LinkedIn profile uses keywords tailored to your career expertise.<\/p>\n Recruiters, prospects, and the like will search for keywords related to the position they want to fill. Depending on what a searcher is looking for, one profile can appear on page one while another can appear on page eight. As someone who wants to be found, the keywords you use will directly impact whether you get in front of the right prospects. Here are some specific keyword areas to focus on:<\/p>\n It\u2019s important to strike a balance between being concise but also broad enough to be found. For instance, instead of writing \u201cTech Leader\u201d you might say, \u201cMobile Application Developer.\u201d It\u2019s specific enough to a job title yet broad enough for multiple recruiters in varying companies to find your profile.<\/p>\n <\/a> <\/p>\n Your headline for LinkedIn is no different than your profile in terms of using the right keywords to be discovered. However, the headline is arguably the most important part of your profile \u2014 it stops prospects from scrolling past your name to clicking on it.<\/p>\n A LinkedIn headline needs to use specific keywords to explain in a few words what you do and what you provide. This is why I think a customized headline is always better than the default LinkedIn headline.<\/p>\n Here are a few formulas you can use to write a great LinkedIn headline<\/a> :<\/p>\n Using one of the formulas above will elevate your LinkedIn headline and show prospects how you can add value to them. Now that you know how to choose keywords for your LinkedIn headline, let\u2019s discuss how to change your LinkedIn headline to get your interview and job ready.<\/p>\n <\/a> <\/p>\n Updating your LinkedIn headline is incredibly simple. To better show how it\u2019s done, I\u2019ll update my own.<\/p>\n If you\u2019re new to LinkedIn, your profile is a blank canvas to be filled with everything that makes you great. Ensure your profile picture, experience, educational background, and skills are filled in before you optimize your headline.<\/p>\n At the top of your profile, beneath your banner, you\u2019ll find a gray pencil symbol \u2014 the edit icon. Click on it, and it\u2019ll open a window titled \u201cEdit intro.\u201d<\/p>\n In the \u201cEdit intro\u201d window, after you have your name and pronouns added, you\u2019ll find the \u201cHeadline\u201d text box. Here, you\u2019ll type in the attention-grabbing headline that accurately describes your title and goals.<\/p>\n You\u2019ll now be able to refresh your profile and see your new LinkedIn headline. When recruiters look at profiles in your industry and occupation, they\u2019ll see a headline that catches their eye immediately.<\/p>\n Before you begin to work on your own headline, look at these examples for some extra inspiration.<\/p>\n <\/a> <\/p>\n I like how Taylor Rodriguez<\/a> begins his headline by stating his position, \u201cMarketing Strategist,\u201d but indicates what his values are by including the descriptor \u201cCommunity-Driven.\u201d But he doesn’t stop there. He goes on to explain exactly what he does as a marketing strategist.<\/p>\n He says he helps creators, coaches, and purpose-driven brands grow engaged audiences and beautiful websites. His mission and his value to viewers are clearly communicated.<\/p>\n Simply by reading his headline, I immediately understand the type of clients Rodriguez works with and the results he delivers. There\u2019s no questioning his expertise or value in my mind.<\/p>\n Takeaway:<\/strong>\u00a0Lead with your job title or role. Follow that up by naming your target market or client type. Then, drive it home by calling out the specific benefits and outcomes you help your clients achieve.<\/p>\n Stephen Telford<\/a> begins his headline with his value prop and an impressive stat. But where I think his headline really stands out is listing the specific services he offers to help people land jobs.<\/p>\n By naming particular services, Telford carves out his niche as a job coach and shows the concrete ways he helps his clients. It builds trust and clarifies how he can help potential clients.<\/p>\n Takeaway:<\/strong>\u00a0Detail your services and who they\u2019re tailored for to attract more qualified leads.<\/p>\n Rana Bano<\/a>\u2019s headline is easy to digest. She\u2019s packed a lot of information in there, but the vertical line separators make it simple for me to parse out the key elements.<\/p>\n Moreover, the words she has chosen are the keywords she wants to be found for. So her headline serves the dual purpose of easy readability plus findability for her keywords.<\/p>\n I also like how she includes her value proposition in her last point: \u201cI make words work harder for your brand.\u201d<\/p>\n Takeaway:<\/strong>\u00a0When using separators, start with your current role and include keywords. Then you can add in notable past experiences, causes you advocate for, your value prop, or personal passions that relate to your work.<\/p>\n In his headline, Ian Tenenbaum<\/a> speaks directly to entrepreneurs who struggle with ADHD who want to get organized, make a plan, and follow through.<\/p>\n I appreciate that Ian doesn\u2019t try to be everything to everyone. By narrowing his focus to a specific group and a particular pain point, his headline packs a punch.<\/p>\n Takeaway:<\/strong>\u00a0In just a few words, summarize who you help and the tangible results you deliver. Use specificity to inspire trust in your abilities.<\/p>\n What catches my eye on Marcella Schlitt\u2019s<\/a> profile is the companies she has worked for. By mentioning her past experiences, Schlitt is letting me know that she\u2019s honed her skills at some top businesses.<\/p>\n I\u2019ve seen a lot of sales reps put things like \u201cex-Google,\u201d \u201cex-Microsoft,\u201d or \u201cex-Amazon\u201d on their profiles, positions they eventually leave to work at a lesser-known brand. It might feel like a flex, but the reality is when you work at a top-tier company, you are more likely to be taken seriously. It\u2019s the same as if you wear YSL, Christian Dior, people will automatically judge you, whether you like it or not. That\u2019s just the reality of the world we live in.<\/p>\n The companies you work for give you street cred, so to speak. So don\u2019t be afraid to share them up front like Schlitt does here. The brand names speak for themselves; no additions needed to her headline.<\/p>\n Takeaway:<\/strong>\u00a0Weave in your past roles with top companies and use your background to showcase your credibility.<\/p>\n Terry Swack<\/a> doesn\u2019t just say she works on building projects. She specifies that she\u2019s all about making it \u201csuper easy\u201d to choose \u201cgreener and healthier products\u201d for \u201chigh-performance, low-carbon\u201d buildings. I can feel her commitment to sustainability and her drive to make a positive impact.<\/p>\n But what I love most is how she takes it a step further. Terry\u2019s not just focused on the end result but also on rewarding the manufacturers who make these eco-friendly products possible. She recognizes that creating change takes a village, and she\u2019s dedicated to supporting those who share her vision.<\/p>\n Takeaway:<\/strong>\u00a0Like Terry, paint a vivid picture of your values and the change you\u2019re working towards.<\/p>\n I like how Mattia Peretti<\/a>\u2019s headline tells prospects exactly how he can help them: understanding themselves, their audience, and their purpose. He puts his value prop front and center.<\/p>\n Instead of focusing on his achievements, past experience, or the details of his offerings, he puts the spotlight on his clients and the benefits he can provide for prospects.<\/p>\n Takeaway:<\/strong>\u00a0Identify your niche, and then articulate the tangible value you offer in a way that\u2019s clear, concise, and compelling.<\/p>\n I love how Heather Eason<\/a> has created a well-rounded headline. She combines her professional roles with a touch of the personal, adding \u201cMom of 4 kids and 4 dogs.\u201d These few words humanize her and also instantly create a relationship with other parents (and fur parents) on LinkedIn.<\/p>\n She surrounds her parental identity with her impressive professional experience, making each accomplishment stand out even more. This mix of professional and personal details makes her profile memorable and relatable.<\/p>\n Takeaway:<\/strong>\u00a0Add a personal element to your headline to build a stronger connection with your network.<\/p>\n Alnoor Pirani\u2019s<\/a> headline has a no-nonsense approach. In just a handful of words, Alnoor conveys his role and his company. I don\u2019t need a lengthy description to understand what he does. \u201cScale through automation\u201d tells me he\u2019s in charge of working with agencies to automate their workflows.<\/p>\n Takeaway:<\/strong>\u00a0Sometimes, less is more. Keep your headline concise and focused.<\/p>\n In his LinkedIn headline, Tom Orbach<\/a> ends with a call-to-action, inviting viewers to try his newsletter along with his web address.<\/p>\n By placing his newsletter front and center, Orbach must be very confident that it will provide value to his prospects. He\u2019s offering something to them before asking anything from them.<\/p>\n Takeaway:<\/strong>\u00a0Use your LinkedIn real estate to point customers to your owned content (i.e., your website).<\/p>\n In just a few words, Aayushi Choudhary<\/a> paints a picture of herself as a connector. The imagery of bridging a gap is compelling because it suggests a challenge that needs to be overcome. It positions Choudhary as someone who not only recognizes this challenge but is actively working to solve it.<\/p>\n But Aayushi doesn\u2019t stop there. She goes on to list her current role, \u201cProduct @ Intelas,\u201d and impressive past experiences, \u201cEx-Salesforce\u201d and \u201cCS Alum @ UTD.\u201d By using the \u201c@\u201d symbol, she creates visual breaks that make her headline easy to scan and parse.<\/p>\n Takeaway:<\/strong>\u00a0Combine a strong, evocative image with concrete details about your professional background.<\/p>\n Ellie Middleton<\/a> uses emojis tastefully in her headline. She uses a relevant emoji before each phrase which I think grabs attention and enhances her headline while keeping it professional.<\/p>\n I appreciate that Middleton doesn\u2019t rely solely on emojis to tell her story. Each section of her headline adds to a meaningful introduction that paints a picture of who she is.<\/p>\n Takeaway:<\/strong>\u00a0Use emojis as separators and enhancers, but let the words do the heavy lifting.<\/p>\n Trish Seidel\u2019s<\/a> headline really sets a friendly tone. The fact that she calls herself \u201cYour marketing big sister\u201d makes her seem friendly and helpful. This kind of headline invites people to connect and learn from her in a casual, supportive way.<\/p>\n I think the tone in her LinkedIn profile fits her brand voice, which is warm and friendly. If you go this route, make sure your voice fits you.<\/p>\n Takeaway:<\/strong>\u00a0Add a personal touch like this to make yourself more accessible and welcoming.<\/p>\n When I see Amber Deibert\u2019s<\/a> headline, I immediately understand the unique value she brings to overwhelmed sellers. It\u2019s a straightforward and quantifiable statement of how she can help her target audience.<\/p>\n What I appreciate most is the clarity and confidence of this headline. It doesn\u2019t try to be everything to everyone but instead hones in on a specific value proposition for a defined audience.<\/p>\n Takeaway:<\/strong>\u00a0Numbers build trust. Incorporate quantifiable achievements to build trust and credibility with potential clients.<\/p>\n Tony Jamous<\/a> identifies himself as a CEO who\u2019s \u201cLeading with Empathy & Mental Wellbeing,\u201d which immediately sets him apart in business leadership.<\/p>\n His title highlights not only his successes but his leadership approach. This focus is especially appealing to stakeholders who prioritize ethical practices \u2014 and for anyone looking at Oyster as a company. Jamous\u2019 work aligns with broader global impacts, so this positions him as a forward-thinking leader.<\/p>\n Takeaway:<\/strong>\u00a0Create your headline to reflect the unique values and missions that define your leadership style.<\/p>\n Mehakpreet Kaur<\/a> highlights her services\u2019 tangible benefits to a specific audience. Her target clients are founders, CEOs, VCs, and coaches \u2014 and she will help them monetize through her content and design skills.<\/p>\n I like how she defines her roles clearly and demonstrates broad yet specific skills, like lead generation and personal branding. Kaur\u2019s headline makes it clear what she does and how it helps her clients.<\/p>\n Takeaway:<\/strong>\u00a0Articulate the direct benefits your skills provide to your audience.<\/p>\n Erica Schneider\u2019s<\/a> headline is a great example of using humor to engage and connect with her audience.<\/p>\n \u201cRunning on seltzer \ud83e\udd29\u201d adds a personal and playful touch that makes her profile stand out. It humanizes her and makes her more relatable to potential clients.<\/p>\n Erica\u2019s use of humor in her headline, alongside credentials like \u201cEdited 3M+ words\u201d and \u201cFormer Head of Content,\u201d balances professionalism with personality.<\/p>\n Takeaway:<\/strong>\u00a0Incorporate a bit of your personality or humor in your headline to engage your audience.<\/p>\n John Bonini’s<\/a> LinkedIn headline does a great job of mixing professional details with a fun personal fact: \u201cShoots 85% from the free throw line.\u201d<\/p>\n This bit of basketball trivia isn\u2018t just cool \u2014 it shows he\u2019s got focus and precision, qualities you’d want in a consultant. Also, it makes him stand out and gives people an easy way to talk to him.<\/p>\n Takeaway:<\/strong>\u00a0Throw in a personal achievement or hobby. It makes your profile more human and can be a great icebreaker.<\/p>\n Jacalyn Beales<\/a>\u2019s LinkedIn headline is a fun mix of her professional role and personal interests. She leads with \u201c\u26a1\ufe0fLeading lifecycle marketing @ Copy.ai,\u201d which shows her expertise.<\/p>\n I love how she adds a twist with \u201cOn a mission to find the best Moscow Mule,\u201d sharing her passion for a good drink. I also smiled at \u201cEm dash enthusiast,\u201d which shows Beales\u2019s love for punctuation quirks. It\u2018s a headline that\u2019s professional yet personal, making her profile stand out.<\/p>\n Takeaway:<\/strong>\u00a0Think about any quirky goals you can add to make your profile more memorable.<\/p>\n<\/a><\/p>\n
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What should my LinkedIn headline say?<\/h2>\n
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4 Tips on How to Write a LinkedIn Headline That Actually Stands Out<\/h2>\n
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1. Show what you do \u2014 and who you help.<\/strong><\/h3>\n
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2. Use keywords your audience actually searches for.<\/h3>\n
3. Inject your personality or unique edge.<\/h3>\n
4. Keep evolving it as you evolve.<\/h3>\n
LinkedIn Keywords List<\/h2>\n
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LinkedIn Keywords for a Headline<\/h2>\n
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How to Change Your LinkedIn Headline<\/h2>\n
Step 1: Navigate to your profile.<\/strong><\/h3>\n
Step 2: Click the edit icon.<\/strong><\/h3>\n
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Step 3: Select Heading and type in a new headline.<\/strong><\/h3>\n
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Step 4: Click \u201cSave,\u201d and you\u2019re done.<\/strong><\/h3>\n
20 LinkedIn Headline Examples<\/h2>\n
1. Highlight your job title and professional value.<\/strong><\/h3>\n
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2. Highlight your niche and client experience.<\/strong><\/h3>\n
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3. Make your headline digestible with separators.<\/strong><\/h3>\n
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4. Be specific about who you help and how.<\/strong><\/h3>\n
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5. Showcase your credibility with past experiences.<\/strong><\/h3>\n
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6. Convey your passion and purpose.<\/strong><\/h3>\n
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7. Clearly state your value proposition.<\/strong><\/h3>\n
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8. Share a glimpse of your personal life.<\/strong><\/h3>\n
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9. Keep it simple and straightforward.<\/strong><\/h3>\n
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10. Include a CTA.<\/strong><\/h3>\n
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11. Make your words visual.<\/strong><\/h3>\n
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12. Use emojis as meaningful separators.<\/strong><\/h3>\n
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13. Be friendly.<\/strong><\/h3>\n
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14. Quantify your results.<\/strong><\/h3>\n
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15. Emphasize a unique leadership identity.<\/strong><\/h3>\n
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16. Focus on the customer experience.<\/strong><\/h3>\n
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17. Use humor.<\/strong><\/h3>\n
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18.<\/strong> Mention your personal achievements<\/strong>.<\/strong><\/h3>\n
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19. Don\u2019t be afraid to be silly.<\/strong><\/h3>\n
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20. Integrate brand messaging for impact.<\/strong><\/h3>\n
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