When I heard that stat, I knew I had to find an expert who could explain it. What I found was a master who not only knows direct mail \u2014 she used it to build her own 9-figure business.<\/p>\n
Fun fact:<\/strong> Joy has an 8 ft. hydroponic tower in her office so that she and her staff can regularly harvest a healthy lunch. (\u201cIt\u2019s been such a hit, I hired someone to grow food on PostcardMania\u2019s property. We have a bunch of huge grow boxes with herbs, lettuces, and tomatoes.\u201d)<\/p>\n Claim to fame: <\/strong>Created a business that\u2019s grown to almost 400 employees and $100 million annually \u2014 without any investors or angels \u2014 simply because she couldn\u2019t find a postcard company she liked.<\/p>\n \u201c\u200aPeople have so much digital advertising fatigue,\u201d says Joy Gendusa. \u201cJust the popups and the zillion emails. I don’t know about you, but I bulk-delete emails in the morning. I just go, \u2018Brrrrrrrr,\u2019\u201d she gestures with a finger going down the list.<\/p>\n And the stats back her up, with 73% of desktop users citing online ads as their number one frustration<\/a> in a recent survey by The Harris Poll. And almost 1 in 3 internet users use an ad blocker<\/a>.<\/p>\n But that doesn\u2019t mean a full return to the days of the Pony Express. Gendusa shares some tips for making mailers more modern:<\/p>\n \u201cWe\u2019ve integrated with a number of CRMs, so a salesperson can do a one-off postcard without leaving their keyboard,\u201d she says. \u201cThey just go in there, type a message, and the card is pre-designed.\u201d<\/p>\n That means you can do lookalike campaigns, retargeting groups, and any number of fancy shenanigans you usually associate with digital marketing.<\/p>\n It\u2019s time for some inward reflection, marketers. That digital ad fatigue? We did that. So it\u2019s critically important not to fall back into spammy habits with your mailers.<\/p>\n So I asked Gendusa how marketers should think about a quality piece of mail.<\/p>\n \u201cYour headline should instantly communicate what the product or service is, or what problem it solves, without the person having to think at all,\u201d she says. Clarity > cleverness.<\/p>\n \u201cAnd the graphic should back that up.\u201d So, say you\u2019re a dentist: The headline might mention clean, healthy teeth, and you\u2019d use an image of a beaming, beautiful smile.<\/p>\n \u201cYou also want to have a bright, non-matching color for your CTA.\u201d A non-matching color will draw the reader\u2019s eye to the CTA \u2014 whether they want to look or not.<\/p>\n \u201cDesigners hate this rule,\u201d she laughs. \u201cThey hate it so much. But we insist.\u201d<\/p>\n Finally, don\u2019t forget the web address or QR code.<\/p>\n![\"Click](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27.png\")
<\/a><\/p>\n![\"joy-gendusa-mim-blog\"](\"http:\/\/blissfulyogaandmassage.com\/wp-content\/uploads\/2025\/07\/joy-gendusa-mim-blog.jpg\")
Joy Gendusa<\/h2>\nFounder and CEO, PostcardMania<\/a><\/h3>\n
Lesson 1: Primp and preen for the mail gaze.<\/h2>\n
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![\"I\u2019m](\"http:\/\/blissfulyogaandmassage.com\/wp-content\/uploads\/2025\/07\/joy-gendusa-mim-quote.jpg\")
<\/p>\nLesson 2: Can the spam.<\/h2>\n
![\"Click](\"http:\/\/blissfulyogaandmassage.com\/wp-content\/uploads\/2025\/06\/e1f0958d-1b15-418e-b4db-45ee531f71af.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&k=14&r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2F239-growth-from-print-mail&bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&bvt=rss\")
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