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<\/a><\/p>\nAccording to the Pareto Principle<\/a>, 80% of restaurant sales come from just 20% of repeat customers. So, you’ll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences.<\/p>\n Let’s look at the best restaurant CRM solutions available in 2025. We\u2018ll compare features, pricing, and show you how each system can help your restaurant grow. Plus, you\u2019ll discover how Italian food brand Galbani Professionale<\/a> sold over 20 tons of products by implementing HubSpot’s CRM.\u00a0<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n A restaurant CRM is specialized software that helps you manage customer relationships and dining experiences. It collects guest data like contact details, order history, and preferences to create personalized service.<\/p>\n For example, HubSpot CRM unifies guest data and enables personalized dining experiences across sales, marketing, and service teams.<\/p>\n <\/a> <\/p>\n <\/a> <\/p>\n Finding the right CRM can transform how you connect with customers and grow your business. Here are our top solutions for restaurants in 2025:<\/p>\n Best For:<\/strong> HubSpot works best for growing restaurants that need marketing automation and customer relationship tools<\/p>\n HubSpot’s Smart CRM offers enterprise CRM functionality to help you unify your data, teams, and tech stacks on one platform. What makes HubSpot perfect for restaurants is its combination of powerful CRM features with marketing automation, all starting completely free.<\/p>\n Businesses like Amadori<\/a>, a leading company in the food sector, have turned their websites into central hubs for all customer interactions and leverage a service management system that boosts customer experience by using HubSpot’s CRM.<\/p>\n Key HubSpot Features:<\/strong><\/p>\n HubSpot Pricing<\/a>:<\/strong><\/p>\n Source<\/em><\/a><\/p>\n Best For:<\/strong> Upscale restaurants focused on premium guest experiences<\/p>\n This popular reservation and CRM solution is designed to give operators and their teams insight into the guest journey. The\u00a0platform is known for\u00a0creating detailed guest profiles and personalized experiences.<\/p>\n Key Features:<\/strong><\/p>\n Pricing:<\/strong> Contact <\/a>the CRM for a quote, but a free trial is available.<\/p>\n Source<\/em><\/a><\/p>\n Best For:<\/strong> Restaurants prioritizing reservation management and diner discovery<\/p>\n This CRM’s main offering is its reservation system that includes a comprehensive diner network designed to help fill seats. With its large consumer base, OpenTable is known for boosting discoverabiltiy. \u00a0<\/p>\n Key Features:<\/strong><\/p>\n Pricing<\/a>:<\/strong> 3 tiers\u2014Basic starting at $149 a month, Core at $299\/month, and Pro at $499 per month<\/p>\n Source<\/em><\/a><\/p>\n Best For:<\/strong> Restaurants wanting integrated Point Of Sale (POS) and CRM functionality<\/p>\n The CRM is primarily recognized as a POS system with reservation and table management features. The CRM capabilities are built into their comprehensive restaurant management platform.<\/p>\n Key Features:<\/strong><\/p>\n Pricing<\/a>:<\/strong> Free Starter Kit (great for single-location restaurants); Point of Sale plan starts at $69\/month; Custom pricing for Build Your Own plan.<\/p>\n Source<\/em><\/a><\/p>\n Best For:<\/strong> Fine dining restaurants seeking premium reservation experiences<\/p>\n As a reservation platform with an impressive consumer diner network, it’s designed for upscale establishments that want to maintain their brand while attracting quality diners.<\/p>\n Key Features:<\/strong><\/p>\n Pricing<\/a>:<\/strong> Pricing typically starts at $249\/month, which includes core features<\/p>\n Source<\/em><\/a><\/p>\n Best For:<\/strong> Restaurants with events, special experiences, or prepaid dining<\/p>\n This CRM is appreciated for it’s avility to give users more ownership over guest data, making it great for restaurants that want greater control over customer relationships.<\/p>\n Key Features:<\/strong><\/p>\n Pricing<\/a>:<\/strong> Basic: $79\/month; Essential: $199\/month; Premium: $399\/month; Premium Unlimited: $769\/month<\/p>\n Source<\/em><\/a><\/p>\n Best For:<\/strong> Budget-conscious restaurants needing basic CRM functionality<\/p>\n This cloud-based reservation management system also functions as a CRM and\u00a0offers white-label solutions that let you maintain your brand identity.<\/p>\n Key Features:<\/strong><\/p>\n Pricing<\/a>:<\/strong> Free tier providing up to 30 covers\/month. It also has three paid plan options: Starter ($49\/month), Essential ($129\/month), and Pro ($229\/month)<\/p>\n <\/a> <\/p>\n Restaurant CRM systems like HubSpot deliver measurable benefits that directly impact your bottom line. Here’s how:<\/p>\n Increased Customer Retention:<\/strong> The hospitality industry, which includes restaurants, has a lower average retention rate of about 55%<\/a>. HubSpot helps you beat this average by tracking customer preferences and automating follow-up communications.\u00a0<\/p>\n Higher Revenue Per Customer:<\/strong> Repeat customers spend 67%<\/a> more than new customers. HubSpot CRM helps\u00a0identify your best customers and create targeted offers that increase their spending by using features\u00a0like Custom Properties and Standard Contact Scoring. \u00a0<\/p>\n Reduced Marketing Costs:<\/strong> Retaining existing customers is also five times more cost-effective than acquiring new ones. Instead of spending heavily on advertising, you can focus on nurturing existing relationships with HubSpot Breeze AI, email marketing tools, or Marketing Hub.<\/p>\n Better Staff Efficiency:<\/strong>\u00a0CRMs automate routine tasks like birthday reminders, follow-up emails, and reservation confirmations, freeing your staff to focus on delivering exceptional service. With HubSpot, these tasks are even easier with features like HubSpot’s marketing automation tools.<\/p>\n Data-Driven Decisions:<\/strong> With HubSpot’s advanced analytics capabilities, you can see which menu items are most popular, when your busiest times are, and which marketing campaigns work best.<\/p>\n <\/a> <\/p>\n When choosing a restaurant CRM, focus on features that directly impact your daily operations and customer relationships:<\/p>\n \u2022 Guest Profiles and Preferences <\/strong>–<\/span> <\/strong>Store detailed information about dietary restrictions, favorite dishes, seating preferences, and special occasions like anniversaries. HubSpot’s detailed customer profiles are an excellent example of this feature.\u00a0<\/span><\/p>\n \u2022 Reservation Management<\/strong> \u2013 Integrated booking system that captures guest data and reduces no-shows through automated confirmations. HubSpot’s free scheduling tool makes booking appointments easier by empowering customers to book appointments that align with their busy schedules.\u00a0<\/p>\n \u2022 Email Marketing and Automation<\/strong> \u2013 Send targeted campaigns based on visit frequency, spending patterns, and customer preferences using HubSpot email automation tools.\u00a0<\/p>\n \u2022 POS Integration<\/strong> \u2013 Automatically sync transaction data to build comprehensive guest profiles without manual data entry. HubSpot boasts many native POS integrations.\u00a0<\/p>\n \u2022 Multi-Location Management<\/strong> \u2013 Centralized dashboard for restaurant groups managing multiple locations and shared customer databases. HubSpot’s Reporting Dashboard centralizes your data and gathers actionable information on your restaurant’s marketing, sales, and customer service performance.\u00a0<\/p>\n <\/a> <\/p>\n Finding the right CRM doesn’t have to be overwhelming. Follow these steps to make the best choice for your restaurant:<\/p>\n Step 1: Map Your Workflows.<\/strong> Start by documenting how customers interact with your restaurant. Do they mostly make reservations online? Order takeout? Walk in?<\/p>\n Understanding these touchpoints helps you choose a CRM that captures data from all customer interactions.<\/p>\n Step 2: Identify Must-Have Features.<\/strong> List the features you absolutely need versus nice-to-have options.<\/p>\n For example, a casual dining spot might prioritize email marketing over complex reservation management, while fine-dining restaurants might need advanced guest profiling more than loyalty programs.<\/p>\n Step 3: Compare Ease of Use and Team Fit. <\/strong>Most restaurant operators name staffing and training as top challenges to success. Choose a system that’s intuitive enough for your team to learn quickly without extensive training.<\/p>\n Step 4: Check Cost at Scale.<\/strong> Consider both current and future costs. A free system might work now, but will the pricing still make sense when you have 5,000 customers instead of 500? Factor in per-user fees, contact limits, and feature restrictions.<\/p>\n Step 5: Choose a Flexible Platform \u2014 Like HubSpot.<\/strong> The best restaurant CRMs grow with your business. HubSpot’s Smart CRM offers enterprise CRM functionality to help you unify your data, teams, and tech stacks on one platform. Furthermore, businesses like Amadori<\/a> consolidated lead generation, email marketing, social media marketing, and CRM tools into a single hub<\/p>\n <\/a> <\/p>\n HubSpot stands out as the best overall CRM for restaurants because it combines powerful customer management with marketing automation at an excellent price point.<\/p>\n Starting completely free, it grows with your business and offers services from basic contact management to advanced email campaigns and workflow automation.<\/p>\n Focus on guest profile management, POS integration, email marketing capabilities, reservation management, and automated follow-up systems, all of which are features found in HubSpot’s tools.\u00a0<\/p>\n The most important feature is the ability to track customer preferences and dining history to create personalized experiences that encourage repeat visits.<\/p>\n Yes, HubSpot is excellent for restaurants. Its free CRM tier provides basic marketing tools, while paid plans offer advanced automation perfect for restaurant marketing.<\/p>\n The platform’s flexibility lets you start simple and add features as your restaurant grows, making it ideal for businesses of all sizes.<\/p>\n Restaurant CRM pricing varies widely. HubSpot offers a free option with unlimited contacts, while premium solutions from other CRMs cost thousands of dollars annually.<\/p>\n Most restaurants find good value in the $50-300 monthly range, depending on the features needed and restaurant size.<\/p>\n <\/a> <\/p>\n HubSpot has become the go-to CRM solution for smart restaurant operators who want to grow their business without breaking the bank. It’s no wonder Amadori<\/a> achieved cost savings by transitioning from multiple disjointed systems to a unified HubSpot solution.<\/p>\n Here’s why thousands more restaurants and food-related businesses\u00a0trust HubSpot:<\/p>\n \u2022 Free Forever Plan<\/strong> \u2013 Start with unlimited contacts, basic CRM features, and email marketing without any upfront costs or hidden fees<\/p>\n \u2022 \n
What is a CRM for restaurants?<\/strong><\/h2>\n
Best CRMs for Restaurants at a Glance<\/span><\/h2>\n
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<\/p>\nBest CRM Software for Restaurant Businesses<\/strong><\/h2>\n
1. HubSpot<\/a><\/strong><\/h3>\n
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2. SevenRooms<\/a><\/strong><\/h3>\n
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3. OpenTable<\/a><\/strong><\/h3>\n
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4. Toast<\/a><\/strong><\/h3>\n
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5. Resy<\/a><\/strong><\/h3>\n
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6. Tock<\/a><\/strong><\/h3>\n
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7. EatApp<\/a><\/strong><\/h3>\n
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Benefits of CRM Software for Restaurants<\/strong><\/h2>\n
6 Important Features for a Restaurant CRM<\/strong><\/h2>\n
How to Choose a CRM for Restaurants (Step-by-Step)<\/strong><\/h2>\n
Frequently Asked Questions<\/strong><\/h2>\n
What is the best CRM for restaurants?<\/strong><\/h3>\n
What features should I look for in a CRM for restaurants?<\/strong><\/h3>\n
Is HubSpot good for restaurants?<\/strong><\/h3>\n
How much does a CRM for restaurants cost?<\/strong><\/h3>\n
Meet HubSpot, the Top CRM Choice for Restaurant Companies<\/strong><\/h2>\n