Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a…

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AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an…

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Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master's take: "The amount of blog posts that are…

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11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

  As a business owner, sales isn’t just a job — it’s baked into everything I do. Pitching clients, negotiating partnerships, growing a network. You can’t escape it. And if…

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11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

  As a business owner, sales isn’t just a job — it’s baked into everything I do. Pitching clients, negotiating partnerships, growing a network. You can’t escape it. And if…

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The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I…

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8 ways to use AI in digital marketing [+ examples]

ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party. Perhaps you‘re exploring AI on…

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The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act…

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The 7 best programming languages for AI and what you need to know

When I started programming in 2005, the term artificial intelligence (AI) had a very different meaning. Picture simple, rule-based systems rather than the complex generative AI chatbots like ChatGPT that…

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I run a zero-employee marketing agency entirely with AI tools — here’s how

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job…

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