Forget B2B or B2C: It’s time for B2H
I tested AI website builders for blogs: How to choose the best one
The best HTML & CSS dashboard templates for admins and users
Loop marketing examples from companies we love
Modern workflow automation explained & 6 best workflow software
4 marketing takeaways from Taylor Swift
How to conduct a UX audit: Steps, tips, & best practices
How my divorce at 29 changed how I think about contracts and run my business as a creator
Modern sales orgs are leaning into marketing behaviors — here’s what that means for you [new data]
Content audit tools that actually drive growthEmail subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose…
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer…
As a former journalist and current HubSpot blog staff writer, I admit it feels awkward to publish my thoughts on AI website content versus manual content writing. I’m torn. After all,…
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in…
Especially in the age of AI, professional services firms are in the business of relationships. People work with people, and once a certain bar of expertise is met, closing sales…
How much time do you spend on routine CMS maintenance? For many teams, the answer is close to 40 hours a month, an entire work week lost to updating plugins,…
A few months back, I was having a bit of a professional identity crisis — and it was all thanks to answer engine optimization (AEO) best practices. Before 2024, I…
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over…
In fast-moving markets, static sales playbooks aren‘t just outdated — they can be a massive liability. When sales reps can’t quickly access messaging tailored to their prospect's industry and use…
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data…
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