.4 best CRMs for higher education in 2025
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is…
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Content audit tools that actually drive growth5 community-building tips I’ve learned from working in social media, TV, and nonprofits
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything:…
How to build a Google Site that looks good and drives business [templates & examples]
If you‘re searching for a free solution to build a simple website, I think that Google Sites could be a great fit. But while I find it to be one…
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I recall the first time I was introduced to the BANT framework. I was enrolled in an online education program designed to train me as a sales development representative. The…
5 best CRMs for plumbers in 2025
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up…
5 best CRMs for publishing companies in 2025
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise…
The psychology behind clicks: Where digital marketing meets neuroscience
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline?…
What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs and VPs of marketing to…
Solution selling: What it is and how I do it effectively
I’ve been fortunate enough to work my way up from being a BDR at Experian Marketing Services and an AE at LinkedIn Learning all the way to where I am…
What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight…