Forget B2B or B2C: It’s time for B2H
I tested AI website builders for blogs: How to choose the best one
The best HTML & CSS dashboard templates for admins and users
Loop marketing examples from companies we love
Modern workflow automation explained & 6 best workflow software
4 marketing takeaways from Taylor Swift
How to conduct a UX audit: Steps, tips, & best practices
How my divorce at 29 changed how I think about contracts and run my business as a creator
Modern sales orgs are leaning into marketing behaviors — here’s what that means for you [new data]
Content audit tools that actually drive growthThere are several different approaches and frameworks used in the sales qualification process. Given the various ways to discover the best lead, I think any approach could be effective, depending…
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings…
Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed…
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.…
Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win rates can fall to 5–10%, leaving 90% of the pipeline dead or dying before it…
HubSpot’s data suggests that win rates average a weak 21%. If you do the math, you’ll find that 79% of a salesperson’s opportunities are lost — to indecision, competitors, task…
As a B2B salesperson for companies like IBM and Open Text, I’ve had to work hard to earn every meeting, especially in industries where inboxes are overflowing and priorities shift…
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the person…
For most brands, making the website a central part of their marketing means directly converting website visitors into paying customers during (or shortly after) their visit.
For the longest time, I was on the fence about creating manual invoices versus using invoice software for my side hustle. My tech-savvy friends often raved about using the latter…
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