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4 best email marketing tools for nonprofit businesses in 2025In web development, creating a great user experience (UX) is just as important as building functional features. One thing I’ve learned over the years is that attention retention, or keeping…
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently,…
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got…
If you’re like me, you’ve asked this question: What is the difference between a salesperson and a business development representative (BDR)? Well, here’s what I found. A salesperson usually deals…
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus…
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random,…
During my time as a B2B sales rep, my voicemail greetings started off being long-winded, pitchy, and wordy. I thought that having a good voicemail greeting consisted of saying all…
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By…
In today's competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strategy is the key…
In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more efficient process,…
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