Building a customer journey sales funnel that actually works, insights from a sales pro
.I still remember the first time I tried to “build a funnel.” I had just joined a new company, and I wanted to prove myself. I mapped out buyer personas,…
Cold calling: What it is & how to do it right
I still remember the first cold call that truly humbled me. Not the first one I ever made — that one was bad, sure, but I was too naive to…
The best AI agents for sales on the market — here’s what I tested and expert takes
Last year, I hit a wall trying to scale sales as a solo consultant. I was doing strategy calls, sending follow-ups, chasing proposals — basically playing rep, manager, and ops…
How & why to use sales scripts [+ 14 examples and templates]
I still remember the first time I froze on a sales call. I had no script, no structure. I just had a vague idea of what I was selling and…
Do you need a business owner’s policy? Here’s who BOPs work for and what they cover (+ expert tips)
Insurance gives you an extra layer of coverage when life throws an emergency your way — whether that be a run to the doctor, the mechanic, or the dentist. If…
Accounting basics that will help your business grow better
Most sales pros think their job ends when the deal is signed. But if you don’t understand how those deals affect your company’s bottom line, you’re selling blind. When I…
Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two…
How AI business analytics can level up your data game (+ expert tips)
I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t…
I tested 5 AI cold email generators, here’s what I found
Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short…
5 best CRMs for real estate businesses in 2025
Managing relationships in real estate is more than just remembering names and dates — it’s about nurturing trust through every stage of the buying or selling journey. However, with high…