When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two…
I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t…
Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short…
Managing relationships in real estate is more than just remembering names and dates — it’s about nurturing trust through every stage of the buying or selling journey. However, with high…
HubSpot Commerce Hub streamlines payment collection, quote management, and revenue tracking directly inside the CRM. With businesses increasingly adopting integrated billing tools, Commerce Hub helps teams close the loop between…
HubSpot Sales Hub is a powerful sales acceleration platform that helps teams streamline outreach, close deals faster, and increase revenue. With 84% of customers reporting 84% improved their lead quality,…
When I started my sales career, I immediately gravitated toward the slimy salesperson persona. I was pushy and only focused on closing the deal. As I saw it working well…
Is it true that flattery will get you everywhere? In my experience, flattery in sales will at least earn you 20 more seconds of a prospect’s time — and that…
Is it true that flattery will get you everywhere? In my experience, flattery in sales will at least earn you 20 more seconds of a prospect’s time — and that…
Early on in my sales career, I landed a big (at the time) deal after cold emailing about 30 prospects using a certain template. That one win had me convinced…
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