How to add AI to your existing CRM without disrupting sales workflows
.Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot's 2025 State of Sales report, only 8% of sales reps don't use AI…
Detecting bias in AI prospecting models: A how-to for sales leaders
AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing blind spots. If left unaddressed, AI models can amplify bias that systematically…
AI vs traditional prospecting: When AI beats manual outreach (& when it doesn’t)
In the age of AI, sales organizations face a fundamental shift in how prospecting gets done. Artificial intelligence can now handle repetitive tasks that once consumed entire workdays. Reps can…
Why your sales enablement content needs real-world credibility [new data]
I spent three years creating product-led blog posts and case studies for B2B SaaS companies before I realized something obvious: sales enablement content credibility determines whether reps will actually use…
AI prospecting tools that integrate with your CRM stack
Prospecting is one of the most critical but time-consuming tasks in sales. Researching prospects and personalizing outreach can easily consume hours each day. AI prospecting tools promise to automate much…
Personalization in AI prospecting: What actually works
The market is flooded with tools that promise "personalization at scale.” But in reality, most solutions just slap tokens into templates and call it personalization. No wonder prospect email reply…
How professional services firms can transition from spreadsheets to a CRM with automated sales pipelines
Especially in the age of AI, professional services firms are in the business of relationships. People work with people, and once a certain bar of expertise is met, closing sales…
Sales playbook automation for companies with 3+ product lines and vertical-specific messaging
In fast-moving markets, static sales playbooks aren‘t just outdated — they can be a massive liability. When sales reps can’t quickly access messaging tailored to their prospect's industry and use…
How to implement SDR coaching in remote sales teams with coaching triggers and conversation intelligence
High-velocity inside sales teams thrive on speed, consistency, and the ability to convert conversations into pipeline. But in a remote environment, coaching sales development representatives becomes more complex. Managers can’t…
How B2B sales teams reduce admin time from 5 hours to 30 minutes daily with unified CRM data
Salespeople spend nearly 70% of their week caught up in the whirlwind of administrative tasks. Only 30% of their time actually goes to selling. Reps are drowning in spreadsheets and…