How to write an effective communication plan [+ templates]
.An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting…
Signs it’s time to redesign your website [+ 15 steps to follow]
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.…
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the person…
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make a post that’s actually valuable.…
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing…
The essential SEO tutorial for thriving in the age of AI-driven search
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got…
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently,…
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random,…