Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant…

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Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant…

Read More

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content…

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Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year…

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Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year…

Read More

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content…

Read More

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative,…

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In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you…

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In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you…

Read More

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative,…

Read More