Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to…
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put…
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most…
Creating content for every funnel stage is about more than just cranking out blog posts. It’s easy to fall into a routine — publishing the same kinds of pieces without…
Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing has become one…
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no sense and a form no…
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed. Now, people…
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B…
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a…
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just about poor execution — it signals…
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