TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer…
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in…
A few months back, I was having a bit of a professional identity crisis — and it was all thanks to answer engine optimization (AEO) best practices. Before 2024, I…
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over…
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data…
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are…
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than…
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other…
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so…
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and…
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