The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act…

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8 ways to use AI in digital marketing [+ examples]

ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party. Perhaps you‘re exploring AI on…

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The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I…

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I run a zero-employee marketing agency entirely with AI tools — here’s how

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job…

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The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other marketers (and your…

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