12 great examples of welcome emails for new customers [templates]
.I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I expect every brand…
HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept of newsletters has…
AI vs traditional prospecting: When AI beats manual outreach (& when it doesn’t)
In the age of AI, sales organizations face a fundamental shift in how prospecting gets done. Artificial intelligence can now handle repetitive tasks that once consumed entire workdays. Reps can…
10 best email marketing tools for financial service businesses in 2025
Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and…
Why your sales enablement content needs real-world credibility [new data]
I spent three years creating product-led blog posts and case studies for B2B SaaS companies before I realized something obvious: sales enablement content credibility determines whether reps will actually use…
10 best email marketing tools for event planning businesses in 2025
Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM…
6 best email marketing tools for cleaning companies in 2025
Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in…
AI prospecting tools that integrate with your CRM stack
Prospecting is one of the most critical but time-consuming tasks in sales. Researching prospects and personalizing outreach can easily consume hours each day. AI prospecting tools promise to automate much…
Loop Marketing vs Inbound Marketing: How they work together
TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize…
REST vs SOAP APIs: The key differences explained for beginners
Often, you don’t need to choose between REST vs SOAP APIs when integrating your website with third-party services. That’s because most modern web services use REST APIs to exchange data.…