5 best CRMs for mortgage businesses in 2025
.As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spreadsheets just don’t cut it anymore.…
Building a customer journey sales funnel that actually works, insights from a sales pro
I still remember the first time I tried to “build a funnel.” I had just joined a new company, and I wanted to prove myself. I mapped out buyer personas,…
How I meet with C-level and win deals as a seasoned sales rep
Most reps aren’t prepared to sell to C-level executives. Here’s my honest take: Most salespeople are overprepared for objections and underprepared for business conversations. They rehearse demos instead of researching…
How I use content mapping to deliver the right message at the right time
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email drips, webinars — but…
My 12+ favorite SEO tools for auditing and monitoring websites
People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and these posts have always been amongst my most popular, getting…
The best AI agents for sales on the market — here’s what I tested and expert takes
Last year, I hit a wall trying to scale sales as a solo consultant. I was doing strategy calls, sending follow-ups, chasing proposals — basically playing rep, manager, and ops…
Cold calling: What it is & how to do it right
I still remember the first cold call that truly humbled me. Not the first one I ever made — that one was bad, sure, but I was too naive to…
Agile UX: Design faster, better with user feedback
When it comes to launching a website or web page, you could spend years trying to build the perfect experience. However, most businesses don’t have the luxury of waiting that…
14 best AI SEO tools & how I use them [new data]
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding…
How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pandemic. Within these periods are…