How to write an effective communication plan [+ templates]
.An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations…
20 best digital marketing agency websites to inspire you
When you’re building your own brand online, you’ll learn quickly how much your website matters. Through promoting my own projects, I’ve spent many hours studying how top agencies design their…
HubSpot’s 2025 State of Sales Report: What 1,000+ sales pros say about AI, buyer behavior, and growth
Every sales pro I talk to mentions the same challenges: inflation, rising interest rates, and pricing instability are making it harder to get deals across the finish line. Budgets are…
How to create a sales process that drives results, directly from a sales pro
Sales used to feel like a blank canvas every time I picked up the phone. No map, no rhythm, just intuition and hustle. That might work in the short term,…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting…
16 website metrics to track for growth
Whether it’s setting up analytics for a brand new website or diving deep into data to help inform strategic direction, I spend a lot of time configuring and analyzing website…
15 crucial questions to ask prospects throughout the buyer’s journey, according to HubSpot’s former sales director
If you’re still ignoring buyer journey questions, it’s time to pause and rewind. I say so because sales is now an increasingly consultative profession. Success today is less about “always…
What is a domain name? See these definitions + examples
Whenever a new business idea pops into my head, the first thing I do is check if the domain name is still available. That little habit has led me to…
Inside the MEDDIC sales qualification process: My step-by-step approach for B2B reps
There are several different approaches and frameworks used in the sales qualification process. Given the various ways to discover the best lead, I think any approach could be effective, depending…
Signs it’s time to redesign your website [+ 15 steps to follow]
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings…