How to add AI to your existing CRM without disrupting sales workflows
.Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot's 2025 State of Sales report, only 8% of sales reps don't use AI…
How to resize an image without losing quality
As a developer, I’ve discovered that images have the power to make or ruin a project. Imagine entering the landing page of a website and seeing a distorted hero image;…
Detecting bias in AI prospecting models: A how-to for sales leaders
AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing blind spots. If left unaddressed, AI models can amplify bias that systematically…
Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially.…
Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B…
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess,…
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how…
What is information architecture & why does it matter?
In business, a good product is nothing if it doesn’t meet the user where they are. Building digital products has taught me that aesthetics alone are insufficient. Making the functionality…
6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with…
12 great examples of welcome emails for new customers [templates]
I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I expect every brand…