Forget B2B or B2C: It’s time for B2H
.This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know…
I tested AI website builders for blogs: How to choose the best one
So you’ve decided to create a blog with AI, but you’re stuck on which AI blog website builder to choose? I’m here to help.
The best HTML & CSS dashboard templates for admins and users
Have you ever wondered how businesses keep an eye on everything related to their website — from design to updates? The tracking of visitors’ activities and monthly traffic, the bounce…
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth…
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical…
How to conduct a UX audit: Steps, tips, & best practices
Customers want a product that offers clarity. If they’re confused, they become disengaged. And what follows are high bounce rates, dropping conversions, and falling revenue. A strategically conducted UX audit…
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own…
Modern sales orgs are leaning into marketing behaviors — here’s what that means for you [new data]
I pulled up my LinkedIn feed last week and noticed how half the posts from sales leaders looked like they could have been written by content marketers. They were teaching,…
Content audit tools that actually drive growth
The world of content is more competitive than ever. Between SEO, AEO (Answer Engine Optimization), and writing for humans first, it‘s far more complex than when I first started in…