How to implement SDR coaching in remote sales teams with coaching triggers and conversation intelligence

High-velocity inside sales teams thrive on speed, consistency, and the ability to convert conversations into pipeline. But in a remote environment, coaching sales development representatives becomes more complex. Managers can’t…

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Why brands should stop overlooking their most powerful influencers: customers

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than…

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Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are…

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It’s all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other…

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Unifying blog, resource center, and product docs in one CMS creates a better user experience — here’s how

A 2025 Storyblok survey revealed that 61% of teams are juggling two or more content management systems to manage their brands. Of those organizations, half are actively trying to stop.

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AI website builders vs. traditional web development: The business case for both

If you’re trying to decide between AI website builders versus traditional web development, you probably want to save time, cut costs, and ensure a high-quality site. Is there a way…

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How B2B sales teams reduce admin time from 5 hours to 30 minutes daily with unified CRM data

Salespeople spend nearly 70% of their week caught up in the whirlwind of administrative tasks. Only 30% of their time actually goes to selling. Reps are drowning in spreadsheets and…

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AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and…

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How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so…

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Expanding your territory-based sales team? How to automate territory assignments in your CRM

Reps are arguing in Slack about “who owns Berlin” while two hot inbound demos sit unworked. Every new hire triggers a border dispute. These challenges sound familiar to every sales…

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