Getting started with LinkedIn marketing & networking
.Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing has become one…
The Myth of Sales Velocity: Why Quality Conversations Win B2B Sales
B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates.
The Future of B2B Sales Training
I will confess that I have done Workshops and/or Keynote-style training, even though these can provide some small amount of education, they can’t compare to real training.
How to create a landing page with high ROI [+ expert and data-backed tips]
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no sense and a form no…
B2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B…
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed. Now, people…
AI landing page builders: 10 best tools to create high-converting pages fast
Landing pages are powerful for capturing leads and converting customers — but they’re also painful to create, requiring time, resources, and often, the help of both designers and developers.
Here’s how to write a professional LinkedIn headline to 10x your presence [+ examples]
I have been actively growing my LinkedIn presence for the past ten years and now have over 23,000 followers. It took time, consistency, and real commitment. I used to go…
I tested the 7 best free social media monitoring tools — here’s how they stack up
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a…
How smart brands are delivering Netflix-level personalization with AI
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just about poor execution — it signals…