In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act…
When I started programming in 2005, the term artificial intelligence (AI) had a very different meaning. Picture simple, rule-based systems rather than the complex generative AI chatbots like ChatGPT that…
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job…
With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other marketers (and your…
AI isn’t the biggest hurdle for sales teams anymore — that’s what I learned after speaking with several sales professionals. As 2025 unfolds, I’m seeing a clear shift in where…
AI isn’t the biggest hurdle for sales teams anymore — that’s what I learned after speaking with several sales professionals. As 2025 unfolds, I’m seeing a clear shift in where…
If you’re a marketer in charge of strategy, content, or management of your company’s website — this report is for you. As HubSpot’s Website Blog editor, I need to keep…
I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails…
I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails…
Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper.
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